What is the Definition of Good Code?

That’s the question we started thinking around when building Alpha. We had built and scaled our Figma plugin, but realised that after a point there’s stagnancy. We also understood that this is not a retentive product, but a use-and-throw which is impulsively used when the need arises.

We realised that Figma will always be a design-first product and design-to-code was an illusory luxury that wasn’t simply attainable due to how design is done on Figma.

We decided to take the tough decision of not pursuing and over-building the plugin. No matter what we do, we realised there was a limiting point of how much good quality code we can churn out since we relied on Figma’s REST API, and development flexibility as a plugin was limited.

Building for Tech Teams That Move Fast

We saw two key trends:

1. People slowly trusting AI, accepting its mistakes and trying multiple ways to get it work better in writing code and optimising design for them.

2. We saw people, especially small tech teams, ditching Figma to directly start building.

After interacting with 100+ tech teams and builders that move fast, we realised that:

• After a product feature is described, two parallel processes begin:
  Backend development and design starts.

• Once those two processes commence, then the frontend is integrated by stitching the design with its relevant API endpoint.

It is that point where the frontend developer needs to merge the design and backend API that we aim to automate.

Alpha: 0 → 1

Alpha is an AI frontend engineer that lets you build your MVP or ‘alpha’, which can also be integrated with your code and design systems as you scale.

How It Works

• Start off with a prompt, add reference images or import Figma designs.

• Import codebase for personalised code.

• Generates a preview with the generated codebase.

• Build iteratively through a chat-like interface.

• Integrate REST APIs through simple copy-paste.

Specialised Over Frontend

At Dualite, our goal is to achieve end-to-end frontend automation and allow teams to iterate faster bespoke to their systems and needs. The vision is to augment any new change required in a product on a frontend level by using your own components.

A natural question that comes is why not do full-stack development with the technological advancements that are in place. The metric we’re targeting is retention around the product, something that we feel can only be done by focusing on the frontend at depth.

We like to assert the age-old wisdom of “jack of all but master of none” as we build and specialise around frontend for teams.

We’re Not There Yet

Building a product that truly moves the needle and increases shipment cycle is not easy, but we are making steady progress on multiple fronts.

Currently, we’ve launched the product as closed beta with limited access.
you can join our waitlist