Why This Matters
Understanding user behavior beyond the landing page, especially when it comes to revenue-driving events like purchases, sign-ups, or product engagement, is critical for valuing traffic from AI referrals.

With our new Google Analytics plugin, Profound can now tie revenue events back to AI-originating traffic, giving you a much clearer picture of what those visits are worth.

For example, if someone clicks through to your site from a ChatGPT recommendation and completes a $150 purchase, you’ll now be able to attribute that spend directly to the AI search engine that drove it—assuming that conversion is tracked in Google Analytics. This brings your attribution one big step closer to actual ROI.

Why This Matters
Understanding user behavior beyond the landing page, especially when it comes to revenue-driving events like purchases, sign-ups, or product engagement, is critical for valuing traffic from AI referrals.

With our new Google Analytics plugin, Profound can now tie revenue events back to AI-originating traffic, giving you a much clearer picture of what those visits are worth.

For example, if someone clicks through to your site from a ChatGPT recommendation and completes a $150 purchase, you’ll now be able to attribute that spend directly to the AI search engine that drove it—assuming that conversion is tracked in Google Analytics. This brings your attribution one big step closer to actual ROI.


Why This Matters
Understanding user behavior beyond the landing page, especially when it comes to revenue-driving events like purchases, sign-ups, or product engagement, is critical for valuing traffic from AI referrals.

With our new Google Analytics plugin, Profound can now tie revenue events back to AI-originating traffic, giving you a much clearer picture of what those visits are worth.

For example, if someone clicks through to your site from a ChatGPT recommendation and completes a $150 purchase, you’ll now be able to attribute that spend directly to the AI search engine that drove it—assuming that conversion is tracked in Google Analytics. This brings your attribution one big step closer to actual ROI.


Why This Matters
Understanding user behavior beyond the landing page, especially when it comes to revenue-driving events like purchases, sign-ups, or product engagement, is critical for valuing traffic from AI referrals.

With our new Google Analytics plugin, Profound can now tie revenue events back to AI-originating traffic, giving you a much clearer picture of what those visits are worth.

For example, if someone clicks through to your site from a ChatGPT recommendation and completes a $150 purchase, you’ll now be able to attribute that spend directly to the AI search engine that drove it—assuming that conversion is tracked in Google Analytics. This brings your attribution one big step closer to actual ROI.