
Recent studies reveal a critical paradox in modern development. While 68% of developers report saving over 10 hours a week using generative AI, 50% still lose an equivalent amount of time to organizational friction and fragmented toolchains.
This guide provides a complete solution to one of the biggest friction points: recreating existing digital products for iteration. You will learn how to convert any website into an editable Figma design and then transform that design back into production-ready code.
What Does Website to Figma Conversion Actually Mean?
Design conversion is the process of translating a live website or web application into a high-fidelity, editable design file within a collaborative platform like Figma. This transforms static code into a dynamic visual blueprint. The goal is to create a foundation for iteration, redesign, and systemization.

This process is vital for improving user experience. By creating an editable version of a live site, teams can analyze user flows, test changes, and optimize the design to increase desired user actions, or conversion rates.
Why Convert Websites to Figma?
The benefits of this process are significant for every member of a product team. It creates a single source of truth that aligns design and development from the start.
For Non-Coders:
Visual Design Transfer: You can import and modify a website’s design without writing or understanding a single line of code.
Enhanced Wireframing: Start with a fully realized design instead of a blank canvas, which dramatically speeds up the wireframing and mockup process.
Interactive Prototypes: Use Figma’s powerful features like Auto Layout and Smart Animate to create interactive prototypes from an existing site’s components.
For Frontend Developers:
Reverse Engineering: You can deconstruct a live website to understand its structure, styling, and responsive behavior, which is invaluable for creating a design system from a legacy site.
Component Library Creation: Quickly extract elements from an existing site to build a comprehensive component library in Figma, ensuring consistency for future development.
Improved Handoff: The process provides a clear, inspectable blueprint, reducing ambiguity and the time spent deciphering design intent.
Case in Point: Redesigning an E-Commerce Site
Imagine a growing e-commerce brand, "Zenith Watches." Their website was built years ago by an external agency, and they no longer have the original design files. The current marketing team wants to introduce a new product line and needs to design new pages that are consistent with the existing brand identity.
Instead of starting from scratch, they use a tool to convert their live website into a Figma file.
The Result: Within minutes, their designer has a fully editable replica of their homepage and product pages in Figma. They can immediately reuse existing components like buttons, headers, and product cards to design the new pages. This gives the developers a pixel-perfect design to work from, eliminating guesswork and ensuring the new pages match the old ones perfectly. The project is completed in half the time it would have taken otherwise.
Common Use Cases
Converting a website into a Figma design serves several strategic purposes across the development lifecycle.
Website Redesign Projects: This is the most frequent use case. It allows teams to iterate on an existing website's design foundation instead of starting from scratch.
Competitive Analysis: Import competitor websites to analyze their layout, user flows, and component architecture for strategic insights.
Creating Design Systems from Legacy Sites: Extract visual assets, styles, and components from an older website to build a modern, scalable design system in Figma.
Educational Purposes: It allows designers and developers to learn by deconstructing professional websites, understanding how they are built and structured.
Website to Figma Conversion: A Practical Guide
This section provides a tactical guide to the website to Figma conversion process, covering manual methods, automated tools, and essential optimization steps.

Preparation Phase
Success begins with proper planning and setup. A few preparatory steps ensure a smoother conversion process.
Target Website Analysis
Identify Key Pages and Components: Determine which pages (e.g., homepage, pricing, product page) and reusable components (e.g., headers, buttons, cards) are critical to your project.
Understand the Visual Hierarchy: Analyze how information is structured and prioritized on the live site.
Plan the Conversion Scope: Decide if you need to convert the entire site or just specific sections.
Figma Setup Requirements
Account and Workspace: Ensure you have a Figma account and a project file ready for the import.
Understand Figma's Tools: Familiarize yourself with core Figma concepts like frames, Auto Layout, and components.
Plugin Installation: Prepare to install plugins from the Figma Community, as this is the primary method for automated conversion.
Method 1: Manual Conversion Process
Manual conversion gives you complete control over the final design, though it requires more time and skill.
Screenshot and Trace Method
This method is straightforward but labor-intensive.
Take high-quality, full-page screenshots of the target website.
Import these images into your Figma canvas.
Lock the image layer and manually recreate each element (text, shapes, images) on top of it.
Pros: Offers maximum control and is an excellent way to practice your design skills.
Cons: Extremely time-consuming and difficult to scale. It does not capture the underlying structure or styles of the site.
Element-by-Element Recreation
This is the most meticulous manual approach.
Typography: Use a browser inspector or font identification tool to find the exact fonts, sizes, and weights used on the site and replicate them in Figma.
Color Palette: Use a color picker tool to extract the website's color palette and create corresponding color styles in Figma.
Layout Structure: Manually measure spacing, padding, and element dimensions to replicate the layout using frames and guides in Figma.
Interactive Prototypes: Once elements are recreated, you can manually add interactions and animations using Figma's prototyping tools.
Method 2: Automated Tools and Plugins
For most projects, automated tools offer the best balance of speed, accuracy, and efficiency.
Primary Tool: HTML to Design Plugin
The html.to.design
plugin by ‹div›RIOTS is a leading tool that transforms any live website into fully editable Figma designs.
Installation Process
Open Figma and navigate to the Community page from the main dashboard.
In the search bar, type "HTML to Design" and select the plugin from the results.
Click the Install button. The plugin is now available in all your Figma files.
Step-by-Step Conversion Process
The process to convert a website to Figma using this plugin is simple.
URL Input: Open your Figma file, right-click the canvas, and run the
html.to.design
plugin. Paste the URL of the website you want to import into the input field.Element Selection: For pages that require a login or have specific states, you can use the companion Chrome extension to capture exactly what you see in your browser.
Import Configuration: Before importing, you can choose different viewports (desktop, tablet, mobile), select a theme (light/dark), and configure advanced settings like automatically applying Auto Layout or creating local styles.
Processing: Click the Import button. The plugin will process the site's HTML and CSS, translating it into Figma layers.
Results Review: The imported design will appear on your canvas as a fully editable frame with individual layers for text, images, and containers.
Post-Import Cleanup: Review the imported layers, rename them for clarity, and organize them into logical groups.
Advanced Features
CSS Preservation: The plugin does an excellent job of preserving CSS properties like colors, fonts, and spacing, and it can even create local styles and variables in Figma for you.
Responsive Design Handling: You can import multiple viewports for the same page to set up your responsive design workflow in Figma.
Component Organization: The tool intelligently structures the imported elements, providing a solid foundation for creating a component library.
Alternative Methods and Tools
While html.to.design
is a powerful option, other tools offer similar functionality.
Browser Extensions: Tools like Web To Figma offer a browser extension to capture full pages or specific elements as you browse.
Other Plugins: Anima and Builder.io's Visual Copilot also provide website import capabilities, often as part of a larger design-to-code ecosystem.
Third-Party Services: For teams without the time or resources, some agencies offer manual website-to-Figma conversion as a paid service.
The following table provides a clear comparison to help you choose the right approach.
Method/Tool | Speed & Efficiency | Control & Fidelity | Skill Requirement | Cost | Best For... |
Manual Screenshot & Trace | Low | High | High (Design) | Low | Learning, high-fidelity artistic recreation |
Manual Element Recreation | Very Low | Very High | High (Design) | Low | Building a design system from scratch |
HTML to Design Plugin | High | High | Low | Freemium | Rapid redesigns, competitive analysis |
Alternative Plugins (e.g., Anima) | Medium-High | Medium-High | Low | Freemium/Paid | Workflows integrated with other tools |
Third-Party Services | High | Varies | None | High | Teams without design/dev resources |
Post-Conversion Optimization
Importing a design is just the first step. Proper optimization in Figma is critical for a useful and scalable file. This phase is non-negotiable, as its quality directly determines the success of any downstream development automation.

Design Cleanup Process
Element Organization and Naming: Rename generic layer names (e.g., "Frame 123") to be descriptive (e.g., "Header Navigation"). A clean naming convention is essential for a smooth developer handoff.
Layer Structure Optimization: Group related elements into frames. A logical hierarchy makes the design easier to understand and navigate.
Unnecessary Element Removal: Delete any hidden or redundant layers that were imported to keep the file clean and performant.
Component Creation
Convert Repeated Elements: Identify recurring UI elements like buttons, inputs, and cards. Convert them into Figma components. This is the foundation of a design system.
Build Design Systems: Use the components you've created, along with the imported color and text styles, to build a comprehensive and reusable design system.
Create Interactive Prototypes: With your components in place, use Figma's prototyping features to build interactive mockups for user testing and stakeholder presentations.
Collaborative Design Platform Setup
Sharing and Permissions: Share the Figma file with your team, setting appropriate edit or view permissions for designers, developers, and product managers.
Team Collaboration: Use Figma's commenting features to gather feedback directly on the design, streamlining the review process.
Version Control: Use Figma's version history to track changes and create named versions for important milestones, like "Ready for Dev Handoff."
Figma to Website Conversion
After refining your design in Figma, the next step is to convert it back into a functional website. This is where the modern website to Figma to website workflow truly shines, replacing the traditionally painful developer handoff with streamlined, AI-powered automation.

Figma-to-Code Workflow
The traditional design-to-development handoff is a notorious bottleneck. According to research, developers lose significant time to inefficiencies like context switching and deciphering design files. Automated Figma-to-code tools address this directly. By 2025, low-code and no-code platforms are expected to account for 70% of new business application development, highlighting a major industry shift.
Dualite Alpha: Complete Figam to Website Solution
Dualite Alpha is a next-generation platform designed to master this workflow. It moves beyond simple conversion to act as an AI-powered partner for frontend development.
About Dualite Alpha
Local-First AI Builder: Dualite Alpha is a freemium, local-first AI builder for web and mobile apps. This means your design files, code, and API keys never leave your browser, addressing critical security and privacy concerns.
Key Differentiators: Unlike many cloud-based tools, Dualite's local-first architecture makes it a trusted choice for projects with sensitive data. It also features native GitHub integration for seamless version control and the ability to connect to your own REST APIs.
Target Audience: It is built for both designers who want to see their creations come to life and developers who want to accelerate their workflow. Users report saving 40-42% of their time compared to manual coding.
Core Features
Local-first Processing: All data stays on your machine, ensuring privacy and security.
GitHub Integration: Sync your generated code directly with your repositories.
Production-Ready Code: Generates clean, structured code in formats like React and HTML/CSS.
API Integration: Visually map and connect your frontend components to live data from your backend APIs.
Step-by-Step Figma to Website Process Using Dualite Alpha
Here’s how you can use Dualite Alpha to transform your Figma design into a live website.
Figma Design Preparation
A successful conversion starts with a well-organized Figma file.
Design File Organization: Use logical naming for all layers and frames. Group related elements together.
Component and Variant Setup: Use Figma components and variants for all reusable elements. Dualite uses this structure to generate reusable code components.
Asset Optimization: Ensure all images and icons are optimized for the web.
Dualite Alpha Setup
Install the Plugin: Find and install the Dualite plugin from the Figma Community.
Establish Connection: Open your Figma design, run the Dualite plugin, and log in to connect your Figma account.
Conversion Process
Design Import: Select the frame or component in Figma that you want to convert.
Code Generation: In the Dualite plugin, choose your desired output (e.g., React with Tailwind CSS) and click "Generate Code". Dualite's AI will analyze your design's properties—including Auto Layout settings—and translate them into structured code.
Responsive Handling: Dualite interprets Figma's Auto Layout rules to generate responsive flexbox and grid layouts. You can then fine-tune breakpoints with Tailwind's responsive prefixes.
Interactive Elements: The generated code provides the structure for interactive elements, which you can then hook up to state and event handlers in your JavaScript framework.
Code Output and Optimization
Generated Code Review: Dualite displays the generated code directly in the plugin. You can review it, copy it, or download it as a ZIP file.
Quality Assessment: The code is designed to be clean and production-ready. However, you should always review it to ensure it meets your project's specific standards.
Performance Optimization: The generated code is a starting point. You can further optimize it by integrating it into your existing build process, which may include minification and tree-shaking.
Production Deployment: Once you have integrated the code into your project, you can deploy it to any hosting platform like Netlify or Vercel.
Benefits and Limitations Analysis
Automated tools like Dualite Alpha offer powerful advantages but also have limitations to consider.
Advantages:
Speed: Dramatically reduces the time required for initial frontend development.
Accuracy: Achieves high visual fidelity between the Figma design and the final code.
Maintenance: Using components leads to more maintainable and scalable code.
Limitations:
Complex Interactions: Highly complex, custom JavaScript animations or state management logic may still require manual implementation.
Custom Functionality: The tool generates the UI layer; you will still need to integrate it with your specific backend logic and business rules.
Best Practices and Pro Tips
To get the most out of the end-to-end workflow, follow these best practices tailored to your role.

For Non-Coders
Design System Thinking: Always use components, styles, and variables in Figma. This ensures consistency and produces cleaner, more efficient code.
Component Organization: Name your layers clearly and group them logically. The structure of your Figma file directly impacts the structure of the final code.
Collaboration with Developers: Involve developers early in the design process. Use Figma's comment features to ask questions about technical feasibility before the handoff.
Quality Assurance Checklist: Before handoff, check for consistent spacing, correct font usage, and optimized images.
For Frontend Developers
Code Quality Considerations: Treat the generated code as a high-quality starting point. Your expertise is crucial for reviewing, refactoring, and ensuring the code adheres to your team's standards.
Integration with Existing Codebases: Plan how you will integrate the generated components into your project's architecture, including state management and routing.
Performance Optimization: Always optimize assets before they go into Figma. After conversion, review the generated code and assets for any performance bottlenecks.
Maintenance and Updates: Use version control for both your Figma files and your codebase to manage updates and changes efficiently.
Common Pitfalls and Solutions
Resolution and Scaling Issues: Use SVGs for icons and logos. For raster images, provide them at 2x resolution and optimize them for the web. Use
max-width
properties in your CSS to prevent layouts from stretching unattractively on very large screens.Typography and Font Handling: Ensure any custom or web fonts used in Figma are properly loaded in your web project's CSS. Use relative units like
rem
for font sizes to improve accessibility and scalability.Interactive Element Conversion: Complex animations in Figma may not translate directly to code. Use the generated structure as a base and implement the animation using CSS transitions or a JavaScript library.
Browser Compatibility: Test the final website across different browsers. Use tools like CSS autoprefixers in your build process to ensure compatibility.
How Can You Troubleshoot Common Issues?
Even with the best tools, you may encounter issues. Here’s how to solve the most common ones.
Technical Issues
Plugin Installation Problems: If a plugin won't install, check your internet connection and ensure Figma is updated. If issues persist, try restarting Figma.
Import Failures: If a website import fails, the site may be too complex or heavily reliant on JavaScript. Try using the plugin's Chrome extension, which can capture dynamic content or pages behind a login.
Performance and Memory Issues: Large, complex Figma files can become slow. To improve performance, delete unused layers, flatten complex vectors into PNGs where appropriate, and break your design into multiple pages.
Browser Compatibility Problems: If the final website looks different across browsers, it's likely a CSS issue. Use a CSS reset stylesheet and check for browser support for the CSS properties you are using.
Design Quality Issues
Resolution and Clarity Problems: If imported images are blurry, ensure you are using a tool with high-resolution import options, often available in paid plans. When exporting, provide assets at 2x resolution.
Color Accuracy: Use a color picker to verify that the hex or RGB values in Figma match the live site. Some plugins automatically create color styles, which helps maintain accuracy.
Typography Inconsistencies: If fonts look wrong, it's often because the font is not installed on your system or loaded in the browser. Good import plugins will help you identify and download missing fonts.
Layout and Spacing Adjustments: After an automated import, you may need to manually adjust Auto Layout settings like padding, spacing, and alignment to perfectly match the original design.
Workflow Optimization
Time-Saving Techniques: Use components and styles universally. This is the single biggest time-saver for both design and development.
Automation Opportunities: Automate the conversion process in both directions. Use
html.to.design
to import and Dualite Alpha to export.Team Collaboration Improvements: Use Figma as the central hub for feedback. This avoids scattered comments in emails or Slack.
Version Control Strategies: Create named versions in Figma for key milestones (e.g., "V1 - Approved Mockup," "V2 - Ready for Dev").
Conclusion
The gap between design and development has long been a source of friction, costing teams valuable time and resources. As we've seen, while AI tools are making individual tasks faster, overall efficiency is hampered by fragmented workflows. The bidirectional workflow—from a live website to Figma and back to production-ready code—offers a powerful, integrated solution.
Key Takeaways Summary
Solve Real Problems: This workflow directly addresses the costly inefficiencies of manual recreation and disjointed handoffs.
Empower Everyone: It enables non-coders to iterate on real designs and helps developers accelerate the build process.
Automation is Key: Tools like
html.to.design
for importing and Dualite Alpha for exporting are essential for realizing the full benefits of this workflow.
Workflow Integration Recommendations
We encourage you to start integrating this process into your projects.
Begin with a small project, like redesigning a single landing page.
Use a tool like
html.to.design
to import the existing page into Figma.Refine the design in Figma, focusing on creating reusable components.
Use a tool like Dualite Alpha to convert one of those components back into code.
Measure the time and effort saved compared to your traditional process.
The future of frontend development is collaborative, efficient, and AI-driven. We invite you to stop rebuilding and start iterating. Try the methods and tools discussed in this guide, and experience how a truly integrated workflow can transform your projects.
Frequently Asked Questions (FAQ)
1) Can I import a website into Figma?
Yes, you can import a website to Figma using several methods. You can do it manually by taking screenshots and tracing them, or you can use automated plugins like html.to.design
or Builder.io's Visual Copilot, which convert a website's HTML and CSS into editable Figma layers.
2) How to put a website in Figma?
The easiest way is to use a Figma plugin.
Install a plugin like
html.to.design
from the Figma Community.Run the plugin inside your Figma file.
Paste the website's URL into the plugin and click "Import." The plugin will automatically generate an editable version of the site on your canvas.
3) How to replicate a website on Figma?
To replicate a website on Figma, you can choose between a manual or automated approach. Manually recreating each element offers the highest fidelity but is very time-consuming. Using an automated plugin is much faster and captures the site's structure, but it will likely require some post-import cleanup and organization to be fully usable.
4) Can you convert HTML to Figma?
Yes, you can convert HTML to Figma. This is the core function of plugins like html.to.design
and Codia AI Web2Figma. These tools parse the HTML structure and CSS styles of a live webpage and translate them into corresponding Figma layers, frames, and styles, creating an editable design file from code.